Would you like to contact us?
We'd love to hear from you.
goconut presentation
Please select a day from the calendar.
Privacy Policy
#organizedFlexibility
1. Data protection at a glance
General notes
The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to personally identify you. Detailed information on data protection can be found in our privacy policy listed below this text.
Data collection on this website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find their contact details in the “Information about the responsible body” section of this privacy policy.
How do we collect your information?
On the one hand, your data is collected when you provide it to us. This could be data that you enter in a contact form, for example. Other data is collected automatically or with your consent when you visit the website by our IT systems. This is primarily technical data (e.g. Internet browser, operating system or time of page access). This data is collected automatically as soon as you enter this website.
What do we use your data for?
Some of the data is collected to ensure error-free provision of the website. Other data can be used to analyze your user behavior.
What are your rights with regard to your data?
You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request that this data be corrected or deleted. If you have given your consent to data processing, you can withdraw this consent at any time for the future. You also have the right to request that the processing of your personal data be restricted under certain circumstances. You also have the right to lodge a complaint with the competent supervisory authority. You can contact us at any time about this and if you have any further questions about data protection.
2. Hosting with Amazon Web Services (AWS)
We host our website on AWS. The provider is Amazon Web Services EMEA SARL, 38 Avenue John F. Kennedy, 1855 Luxembourg (hereinafter: AWS).
When you visit our website, your personal data is processed on AWS servers. This may also involve the transfer of personal data to the parent company of AWS in the USA. Data transmission to the USA is based on EU standard contractual clauses. Details can be found here:
https://aws.amazon.com/de/blogs/security/aws-gdpr-data-processing-addendum/
For more information, see the AWS privacy policy: https://aws.amazon.com/de/privacy/?nc1=f_pr.
The use of AWS is based on Art. 6 para. 1 lit. f DSGVO. We have a legitimate interest in presenting our website as reliably as possible. If a corresponding consent has been requested, processing is carried out exclusively on the basis of Article 6 (1) (a) GDPR; consent can be withdrawn at any time.
Conclusion of an order processing contract
We have signed a contract for order processing with AWS. This is a contract required by data protection law, which ensures that AWS only processes the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.
3. General information and mandatory information
Data protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with legal data protection regulations and this privacy policy. When you use this website, various personal data is collected. Personal data is data that can be used to personally identify you. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done. We would like to point out that data transmission over the Internet (e.g. when communicating by e-mail) may have security gaps. It is not possible to completely protect data from access by third parties. It is not possible to completely protect data from access by third parties.
Note on the responsible body
The responsible body for data processing on this website is:
Go6.4 GmbH & Co. KG
Brühlstrasse 21 | 72469 Meßstetten
Telephone: +49 74368710
email: info@goconut.com
The responsible body is the natural or legal person who, alone or together with others, decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).
Storage period
Unless a specific storage period has been specified in this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you make a legitimate request for deletion or withdraw your consent to data processing, your data will be deleted unless we have any other legally permissible reasons for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, the deletion will take place after these reasons cease to apply.
General information on the legal basis of data processing on this website
If you have consented to data processing, we process your personal data on the basis of Article 6 (1) (a) GDPR or Article 9 (2) (a) GDPR, provided that special categories of data are processed in accordance with Article 9 (1) GDPR. In the event of express consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Art. 49 para. 1 lit. a GDPR. If you have consented to the storage of cookies or access to information on your device (e.g. via device fingerprinting), data processing is also carried out on the basis of Section 25 (1) TTDSG. The consent can be withdrawn at any time. If your data is necessary to fulfill a contract or to carry out pre-contractual measures, we process your data on the basis of Article 6 (1) (b) GDPR. We also process your data insofar as it is necessary to fulfill a legal obligation on the basis of Art. 6 para. 1 lit. c DSGVO. Data processing may also be carried out on the basis of our legitimate interest in accordance with Art. 6 para. 1 lit. f DSGVO. The following paragraphs of this privacy policy provide information on the relevant legal bases in each individual case.
Note on data transfer to the USA and other third countries
Among other things, we use tools from companies based in the USA or other third countries that are not secure under data protection law. If these tools are active, your personal data may be transferred to and processed in these third countries. We would like to point out that no level of data protection comparable with the EU can be guaranteed in these countries. For example, US companies are required to disclose personal data to security authorities without you, as the person concerned, being able to take legal action against this. It cannot therefore be ruled out that US authorities (e.g. secret services) may process, evaluate and permanently store your data on US servers for monitoring purposes. We have no influence on these processing activities.
Withdrawal of your consent to data processing
Many data processing processes are only possible with your express consent. You can withdraw consent that you have already given at any time. The legality of the data processing carried out up to the time of revocation remains unaffected by the revocation.
Right to object to data collection in special cases and against direct marketing (Art. 21 GDPR)
If data processing is carried out on the basis of Article 6 (1) (e) or (f) GDPR, you have the right to object to the processing of your personal data at any time for reasons arising from your particular situation; this also applies to profiling based on these provisions. The respective legal basis on which processing is based can be found in this privacy policy. If you file an objection, we will no longer process your personal data concerned unless we can prove compelling legitimate grounds for processing that outweigh your interests, rights and freedoms or the processing serves to assert, exercise or defend legal claims (objection under Article 21 (1) GDPR).
If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling, insofar as it is associated with such direct marketing. If you object, your personal data will then no longer be used for direct marketing purposes (objection under Article 21 (2) GDPR).
Right to lodge a complaint with the competent supervisory authority
In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the alleged infringement. The right to lodge a complaint is without prejudice to other administrative or judicial remedies.
Right to data portability
You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to yourself or to a third party in a common, machine-readable format. If you request the direct transfer of data to another person responsible, this will only be done insofar as it is technically feasible.
Information, deletion and correction
Within the framework of the applicable legal provisions, you have the right to receive information free of charge about your stored personal data, its origin and recipients and the purpose of data processing and, if applicable, a right to correct or delete this data. You can contact us at any time about this and if you have any further questions on the subject of personal data.
Right to restrict processing
You have the right to request that the processing of your personal data be restricted. You can contact us for this at any time. The right to restrict processing exists in the following cases:
○ If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the audit, you have the right to request that the processing of your personal data be restricted.
○ If the processing of your personal data was/happens unlawfully, you can request the restriction of data processing instead of deletion.
○ If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request that the processing of your personal data be restricted instead of deletion.
○ If you have filed an objection in accordance with Article 21 (1) GDPR, a balance must be made between your interests and ours. As long as it is not yet clear whose interests prevail, you have the right to request that the processing of your personal data be restricted.
○ If you have restricted the processing of your personal data, this data — apart from storage — may only be processed with your consent or to assert, exercise or defend legal claims or to protect the rights of another natural or legal person or for reasons of an important public interest of the European Union or a Member State.
SSL or TLS encryption
This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection when the browser's address line changes from “http://” to “https://” and by the lock icon in your browser line. If SSL or TLS encryption is activated, the data that you submit to us cannot be read by third parties.
Objection to promotional emails
The use of contact data published as part of the legal notice obligation to send unsolicited advertising and information material is hereby rejected. The operators of the sites expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam emails.
4. Data collection on this website
Cookies
Our websites use so-called “cookies.” Cookies are small data packets and do not cause any damage to your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or until they are automatically deleted by your web browser. In some cases, cookies from third-party companies may also be stored on your device when you enter our site (third-party cookies). These enable us or you to use certain services provided by the third-party company (e.g. cookies to process payment services). Cookies have various functions. Numerous cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies are used to evaluate user behavior or display advertising. Cookies that are necessary to carry out the electronic communication process, to provide certain functions requested by you (e.g. for the shopping cart function) or to optimize the website (e.g. cookies to measure the web audience) (necessary cookies) are stored on the basis of Article 6 (1) (f) GDPR, unless another legal basis is provided.
The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a DSGVO and § 25 para. 1TTDSG); consent can be withdrawn at any time. You can set your browser so that you are informed when cookies are set and only allow cookies in individual cases, exclude the acceptance of cookies for specific cases or in general, and activate the automatic deletion of cookies when you close the browser. If cookies are deactivated, the functionality of this website may be limited. Insofar as cookies are used by third-party companies or for analysis purposes, we will inform you separately as part of this privacy policy and, if necessary, request consent.
Contact form
If you send us inquiries via the contact form, we will store your details from the enquiry form, including the contact details you provided there, for the purpose of processing the enquiry and in case of follow-up questions. We will not share this data without your consent.
This data is processed on the basis of Article 6 (1) (b) GDPR, provided that your request is related to the fulfilment of a contract or is necessary to carry out pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 para. 1 lit. f DSGVO) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested; consent can be withdrawn at any time.
The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to store it or the purpose for storing the data no longer applies (e.g. after your request has been processed). Mandatory legal provisions — in particular retention periods — remain unaffected.
Request via email or phone
If you contact us by e-mail or telephone, your request, including all resulting personal data (name, request), will be stored and processed by us for the purpose of processing your request. We will not share this data without your consent.
This data is processed on the basis of Article 6 (1) (b) GDPR, provided that your request is related to the fulfilment of a contract or is necessary to carry out pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 para. 1 lit. f DSGVO) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested; consent can be withdrawn at any time.
The data you send us via contact requests will remain with us until you request us to delete it, revoke your consent to store it or the purpose for storing the data no longer applies (e.g. after your request has been processed). Mandatory legal provisions — in particular statutory retention periods — remain unaffected.
5. Google Analytics privacy policy
What is Google Analytics?
On our website, we use the analysis tracking tool Google Analytics 4 (GA4) from the American company Google Inc. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. However, by combining different technologies such as cookies, device IDs and login information, you can be identified as a user across different devices. As a result, your actions can also be analyzed across platforms.
For example, when you click on a link, this event is saved in a cookie and sent to Google Analytics. With the help of the reports we receive from Google Analytics, we can better tailor our website and service to your needs. In the following, we will go into more detail about the tracking tool and, in particular, inform you about which data is processed and how you can prevent this.
Google Analytics is a tracking tool that is used to analyze our website's traffic. These measurements and analyses are based on a pseudonymous user identification number. This number does not contain any personal data such as name or address, but is used to assign events to a device. GA4 uses an event-based model that collects detailed information about user interactions, such as page views, clicks, scrolling, and conversion events. In addition, various machine learning functions have also been built into GA4 to better understand user behavior and certain trends. GA4 uses machine learning functions to rely on modelling. This means that, based on the data collected, missing data can also be extrapolated in order to optimize the analysis and also to be able to make forecasts.
In order for Google Analytics to work in principle, a tracking code is built into the code on our website. When you visit our website, this code records various events that you perform on our website. With GA4's event-based data model, we as website operators can define and track specific events in order to obtain analyses of user interactions. In this way, in addition to general information such as clicks or page views, special events that are important for our business can also be tracked. Such special events can include sending a contact form or buying a product.
As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.
Google processes the data and we receive reports about your user behavior. These may include the following reports:
Target group reports: Through target group reports, we get to know our users better and know more precisely who is interested in our service. Ad reports: Ad reports make it easier for us to analyze and improve our online advertising. Acquisition reports: Acquisition reports give us helpful information about how we can get more people excited about our service. Behavioral reports: This tells us how you interact with our website. We can understand which path you are taking on our site and which links you click on. Conversion reports: Conversion is a process in which you take a desired action based on a marketing message. For example, when you go from just a website visitor to a buyer or newsletter subscriber. With the help of these reports, we learn more about how you are receiving our marketing measures. This is how we want to increase our conversion rate. Real-time reports: Here we always find out immediately what is happening on our website. For example, we can see how many users are currently reading this text.
In addition to the analysis reports mentioned above, Google Analytics 4 also offers the following functions:
Event-based data model: This model captures very specific events that can take place on our website. For example, playing a video, buying a product, or signing up to our newsletter. Advanced analysis features: These features allow us to understand your behavior on our website or certain general trends even better. For example, we can segment user groups, carry out comparative analyses of target groups or understand your path or path on our website. Predictive modeling: Based on collected data, machine learning can be used to extrapolate missing data that predict future events and trends. This can help us develop better marketing strategies. Cross-platform analysis: It is possible to collect and analyze data from both websites and apps. This gives us the opportunity to analyze user behavior across platforms, provided that you have, of course, consented to data processing.
Why do we use Google Analytics on our website?
Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us achieve this goal.
The statistically evaluated data gives us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.
What data is stored by Google Analytics?
Google Analytics uses a tracking code to create a random, unique ID that is associated with your browser cookie. This is how Google Analytics recognizes you as a new user and assigns you a user ID. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This is the first way to evaluate pseudonymous user profiles.
In order to be able to analyze our website with Google Analytics, a property ID must be inserted in the tracking code. The data is then stored in the corresponding property. The Google Analytics 4 property is standard for every newly created property. Depending on the property used, data is stored for different lengths of time.
Identifiers such as cookies, app instance IDs, user IDs or user-defined event parameters measure your interactions across platforms, provided you have given your consent. Interactions are all types of actions that you take on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics can be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, approve it, with exceptions when required by law.
According to Google, no IP addresses are logged or stored in Google Analytics 4. However, Google uses the IP address data to derive location data and deletes it immediately afterwards. All IP addresses collected from users in the EU are therefore deleted before the data is stored in a data center or on a server.
How long and where is the data stored?
Google has spread their servers all over the world. You can read exactly where Google's data centers are located here: https://www.google.com/about/datacenters/locations/?hl=de
Your data is distributed across various physical data carriers. This has the advantage that the data can be retrieved more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. For example, if Google hardware fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.
The storage period of data depends on the properties used. The storage period is always set specifically for each individual property. Google Analytics offers us four options to control the storage period:
2 months: this is the shortest storage period. 14 months: by default, GA4 stores the data for 14 months. 26 months: you can also store the data for 26 months. Data is only deleted when we manually delete it
In addition, there is also the option that data will only be deleted if you no longer visit our website within the period selected by us. In this case, the storage period will be reset every time you visit our website again within the specified period of time.
When the specified period has expired, the data is deleted once a month. This storage period applies to your data that is linked to cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a fusion of individual data into a larger unit.
How can I delete my data or prevent data storage?
According to European Union data protection law, you have the right to obtain information about, update, delete or restrict your data. Use the browser add-on to disable Google Analytics JavaScript (analytics.js, gtag.js) to prevent Google Analytics 4 from using your data. You can download and install the browser add-on from https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only deactivates data collection by Google Analytics.
Legal basis
The use of Google Analytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 para. 1 lit. a GDPR (consent), this consent is the legal basis for the processing of personal data, as may occur when collected by web analytics tools.
In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus technically and economically improving our offering. With the help of Google Analytics, we can identify website errors, identify attacks and improve profitability. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (legitimate interests). However, we only use Google Analytics if you have given your consent.
Google also processes data from you in the USA, among others. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information about this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Google also uses so-called standard contractual clauses (= Article 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are sample templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision by the EU Commission. You can find the resolution and the corresponding standard contractual clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.
We hope we were able to provide you with the most important information about data processing by Google Analytics. If you want to learn more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/6004245?hl=de.
If you want to learn more about data processing, please use the Google privacy policy at https://policies.google.com/privacy?hl=de.
Order Processing Agreement (AVV) Google Analytics
In accordance with Article 28 of the General Data Protection Regulation (GDPR), we have concluded an order processing agreement (AVV) with Google. You can read exactly what an AVV is and, in particular, what must be included in an AVV in our general “Order Processing Agreement (AVV)” section.
This contract is required by law because Google processes personal data on our behalf. It clarifies that Google may only process data that they receive from us in accordance with our instructions and must comply with the GDPR. The link to the order data processing conditions can be found at https://business.safety.google/intl/de/adsprocessorterms/
Google Analytics Google Signals Privacy Policy
We have activated Google signals in Google Analytics. For example, the existing Google Analytics features (advertising reports, remarketing, cross-device reports and reports on interests and demographics) are updated to receive summarized and anonymized data from you, provided that you have allowed personalized ads in your Google account.
The special thing about it is that it involves cross-device tracking. This means that your data can be analyzed across devices. By activating Google signals, data is collected and linked to the Google account. Google can therefore recognize, for example, when you view a product on our website using a smartphone and only buy the product later on a laptop. Thanks to the activation of Google signals, we can launch cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.
Google Analytics also uses Google signals to collect other visitor data, such as location, search history, YouTube history and data about your actions on our website. As a result, we receive better advertising reports and more useful information about your interests and demographic characteristics from Google. This includes your age, which language you speak, where you live or what gender you belong to. There are also social criteria such as your profession, marital status or income. All of these features help Google Analytics define groups of people or target groups.
The reports also help us to better assess your behavior, wishes and interests. This allows us to optimize and adapt our services and products for you. By default, this data expires after 26 months. Please note that this data collection only takes place if you have allowed personalized advertising in your Google account. This is always summarized and anonymous data and never data from individual persons. You can manage or delete this data in your Google account.
Google Analytics IP anonymization
We have implemented Google Analytics' IP address anonymization on this website. This feature was developed by Google so that this website can comply with applicable data protection regulations and recommendations from local data protection authorities when they prohibit storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed.
You can find more information about IP anonymization at https://support.google.com/analytics/answer/2763052?hl=de.
6. Google Tag Manager Privacy Policy
What is Google Tag Manager?
For our website, we use Google Tag Manager from Google Inc. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This tag manager is one of many helpful marketing products from Google. Google Tag Manager allows us to centrally integrate and manage code sections from various tracking tools that we use on our website.
In this privacy policy, we want to explain to you in more detail what Google Tag Manager does, why we use it and how data is processed.
Google Tag Manager is an organizational tool that allows us to integrate and manage website tags centrally and via a user interface. Tags are small sections of code that record (track) your activities on our website, for example. For this purpose, JavaScript code sections are used in the source code of our site. The tags often come from Google's internal products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags perform different tasks. You can collect browsing data, feed marketing tools with data, include buttons, set cookies and also track users across multiple websites.
Why do we use Google Tag Manager for our website?
As the saying goes: Organization is half the battle! And of course, this also applies to maintaining our website. In order to make our website as good as possible for you and all people who are interested in our products and services, we need various tracking tools, such as Google Analytics. The data collected by these tools shows us what you are most interested in, where we can improve our services and to whom we should still show our offers. And for this tracking to work, we need to integrate appropriate JavaScript codes into our website. In principle, we could incorporate each piece of code from the individual tracking tools separately into our source code. However, this requires a relatively long time and it is easy to lose track of things. That is why we use Google Tag Manager. We can easily install the necessary scripts and manage them from one place. In addition, Google Tag Manager offers an easy-to-use user interface and you don't need any programming knowledge. This is how we manage to keep order in our tag jungle.
What data is stored by Google Tag Manager?
The Tag Manager itself is a domain that does not set cookies and does not store any data. It acts as a mere “manager” of the implemented tags. The data is collected by the individual tags of the various web analysis tools. In Google Tag Manager, the data is virtually channeled through to the individual tracking tools and is not saved.
However, the situation is completely different with the integrated tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior is usually collected, stored and processed with the help of cookies. To do so, please read our data protection texts on the individual analysis and tracking tools that we use on our website.
In the Tag Manager account settings, we have allowed Google to receive anonymized data from us. However, this only involves the use and use of our Tag Manager and not your data, which is stored via the code sections. We enable Google and others to receive selected data in anonymized form. We therefore agree to the anonymous transfer of our website data. Despite lengthy research, we were unable to find out exactly which summarized and anonymous data was forwarded. In any case, Google deletes all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking involves comparing your own results with those of competitors. Processes can be optimized on the basis of the information collected.
How long and where is the data stored?
When Google stores data, this data is stored on Google's own servers. The servers are spread all over the world. Most are in America. At https://www.google.com/about/datacenters/locations/?hl=de, you can find out exactly where the Google servers are located.
For how long the individual tracking tools store your data, see our individual data protection texts for the individual tools.
How can I delete my data or prevent data storage?
The Google Tag Manager itself does not set cookies, but manages tags from various tracking websites. In our data protection texts for the individual tracking tools, you will find detailed information on how you can delete or manage your data.
Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data must therefore not simply be transferred to, stored and processed there, unless there are appropriate guarantees (such as EU standard contractual clauses) between us and the non-European service provider.
Legal basis
The use of Google Tag Manager requires your consent, which we have obtained with our cookie popup. According to Art. 6 para. 1 lit. a GDPR (consent), this consent is the legal basis for the processing of personal data, as may occur when collected by web analytics tools.
In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus technically and economically improving our offering. With the help of Google Tag Manager, we can improve our profitability. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (legitimate interests). However, we only use Google Tag Manager if you have given your consent.
Google also processes data from you in the USA, among others. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information about this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en.
Google also uses so-called standard contractual clauses (= Article 46 (2) and (3) GDPR). Standard Contractual Clauses (SCCs) are sample templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the Standard Contractual Clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision by the EU Commission. You can find the resolution and the corresponding standard contractual clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.
If you want to learn more about Google Tag Manager, we recommend the FAQs at https://support.google.com/tagmanager/?hl=de#topic=3441530.
You can find out which data Google generally collects and what they use this data for at https://policies.google.com/privacy?hl=de.
Order Processing Agreement (AVV) Google Tag Manager
In accordance with Article 28 of the General Data Protection Regulation (GDPR), we have concluded an order processing agreement (AVV) with Google. You can read exactly what an AVV is and, in particular, what must be included in an AVV in our general “Order Processing Agreement (AVV)” section.
This contract is required by law because Google processes personal data on our behalf. It clarifies that Google may only process data that they receive from us in accordance with our instructions and must comply with the GDPR. The link to the order processing agreement (AVV) can be found at https://business.safety.google/adsprocessorterms/.
7. Social media
Features of the Instagram service are integrated on this website. These features are offered by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
When the social media element is active, a direct connection is established between your device and the Instagram server. Instagram thus receives information about your visit to this website. If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking on the Instagram button. This allows Instagram to associate your visit to this website with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Instagram. Insofar as consent has been obtained, the above service is used on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 TTDSG. The consent can be withdrawn at any time. Unless consent has been obtained, the service is used on the basis of our legitimate interest in being as visible as possible on social media.
Insofar as personal data is collected on our website using the tool described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 GrandCanal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of data and its transfer to Facebook or Instagram. The processing carried out by Facebook or Instagram after forwarding is not part of the joint responsibility. Our joint obligations have been set out in a joint processing agreement. The text of the agreement can be found at:
https://www.facebook.com/legal/controller_addendum
According to this agreement, we are responsible for providing data protection information when using the Facebook or Instagram tool and for implementing the tool on our website in a manner that is secure under data protection law. Facebook is responsible for the data security of Facebook and Instagram products. You can assert data subject rights (e.g. requests for information) with regard to the data processed by Facebook or Instagram directly with Facebook. If you assert the rights of data subjects with us, we are obliged to forward them to Facebook.
Data transmission to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum,
https://help.instagram.com/519522125107875 and
https://de-de.facebook.com/help/566994660333381
For more information, please see Instagram's privacy policy:
https://instagram.com/about/legal/privacy/
If you have agreed that your data can be processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 (I) lit. a GDPR). In principle, your data is also stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our privacy policy about cookies carefully and view the privacy policy or cookie policy of the respective service provider.
LinkedIn also processes data from you in the USA, among others. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may involve various risks to the lawfulness and security of data processing.
LinkedIn uses so-called standard contractual clauses (= Art. 46, paragraphs 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard Contractual Clauses (SCCs) are sample templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if they overflow to third countries (such as the USA) and are stored there. Through these clauses, LinkedIn undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision by the EU Commission. You can find the resolution and the corresponding standard contractual clauses here, among others:
https://eur-lex.europa.eu/eli/dec impl/2021/914/oj? locale=en
More information about LinkedIn's standard contractual clauses can be found at
https://de.linkedin.com/legal/l/dpa or https://www.linkedin.com/legal/l/eu-sccs.
We have tried to provide you with the most important information about data processing by LinkedIn. At https://vpvvw.linkedin.com/legalprivacy:pglicy_, you can find out more about data processing by the LinkedIn social media network.
8. Calendly
For our website, we use Calendly, a planning and organization tool provided by Calendly LCC, an American company based at 271 17th St NW, Ste 1000, Atlanta, Georgia, 30363, USA.
Please note that Calendly also processes data in the USA. According to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This could pose potential risks to the lawfulness and security of data processing.
However, in order to ensure adequate protection, Calendly EU Commission uses approved standard contractual clauses (in accordance with Art. 46 (2) and (3) GDPR) as a basis for data processing for recipients based in third countries, including the USA. These clauses oblige Calendly to maintain the same level of data protection as in the EU, even if processing takes place outside the EU. These clauses are based on an implementing decision by the EU Commission, which can be found, among others, here: https://germany.representation.ec.europa.eu/index_de.
For more information about the data processed through the use of Calendly, please see the privacy policy at https://calendly.com/privacy.
In order to ensure legally compliant data processing, we have concluded an order processing contract (AVV) with Calendly in accordance with Article 28 of the General Data Protection Regulation (GDPR). This agreement states that Calendly may only process personal data that we provide to them in accordance with our instructions and must comply with the provisions of the GDPR. The link to the order processing agreement (AVV) can be found here: https://calendly.com/dpa
9. Newsletter
Newsletter data
If you would like to receive the newsletter offered on the website, we need an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data is not collected or is only collected on a voluntary basis. We use this data exclusively to send the requested information and do not pass it on to third parties.
The data entered in the newsletter subscription form is processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can withdraw your consent to the storage of the data, the e-mail address and their use to send the newsletter at any time, for example via the “unsubscribe” link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.
The data you provide us with for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe from the newsletter or after the purpose has ceased. We reserve the right to delete or block email addresses from our newsletter mailing list at our own discretion within the scope of our legitimate interest in accordance with Art. 6 para. 1 lit. f DSGVO. Data that we have stored for other purposes remains unaffected by this.
After you unsubscribe from the newsletter distribution list, your e-mail address may be stored in a blacklist by us or the newsletter service provider, if this is necessary to prevent future mailings. The data from the blacklist is only used for this purpose and is not combined with other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Article 6 (1) (f) GDPR). Storage in the blacklist is not limited in time. You can object to storage if your interests outweigh our legitimate interest.
Mailchimp
The sending of our newsletter by MailChimp is based on your consent (Article 6 (1) (a) GDPR). This means that we may only send you a newsletter if you have actively signed up for it beforehand. If consent is not required, the newsletter is sent on the basis of the legitimate interest in direct marketing (Article 6 (1) (f)), insofar as this is legally permitted. We record your registration process so that we can always prove that it complies with our laws.
MailChimp processes data from you, including in the USA. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This may involve various risks to the lawfulness and security of data processing.
As a basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there, MailChimp uses so-called standard contractual clauses (= Article 46, paragraphs 2 and 3 GDPR). Standard Contractual Clauses (SCCs) are sample templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, MailChimp undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision by the EU Commission. You can find the resolution and the corresponding standard contractual clauses here, among others:
https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Mailchimp Data Processing Addendum, which comply with the standard contractual clauses, can be found at
https://mailchimp.com/legal/data-processing-addendum/#Annex_C_-_Standard_Contractual_Clauses
You can find out more about MailChimp's use of cookies at
https://mailchimp.com/legal/cookies/
Information about data protection at MailChimp (Privacy) can be found at https://www.intuit.com/privacy/statement/
10. Plug-ins and tools
YouTube with advanced data protection
This website includes videos from the YouTube website. The operator of the pages is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
We use YouTube in extended data protection mode. According to YouTube, this mode means that YouTube does not store any information about visitors to this website before they watch the video. However, the extended data protection mode does not necessarily preclude the transfer of data to YouTube partners. This is how YouTube connects to the Google DoubleClick network, regardless of whether you are watching a video.
As soon as you start a YouTube video on this website, a connection to YouTube's servers is established. This tells the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you allow YouTube to associate your surfing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account. In addition, after you start a video, YouTube can save various cookies on your device or use comparable recognition technologies (e.g. device fingerprinting). In this way, YouTube can obtain information about visitors to this website. This information is used, among other things, to collect video statistics, improve usability, and prevent fraud attempts.
After the start of a YouTube video, further data processing processes may be triggered over which we have no influence.
YouTube is used in the interest of presenting our online offerings in an appealing way. This represents a legitimate interest within the meaning of Article 6 (1) (f) GDPR. If a corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user's device (e.g. device fingerprinting) within the meaning of the TTDSG. The consent can be withdrawn at any time.
For more information about YouTube's privacy policy, please see their privacy policy at:
https://policies.google.com/privacy?hl=de
11. Google Fonts
We use Google Fonts from Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) on our website. You don't need to sign in or enter a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts/fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you don't need to worry that your Google account information will be sent to Google while using Google Fonts. Google records the use of CSS (cascading style sheets) and the fonts used and stores this data securely. We will take a closer look at what data storage looks like.
What are Google Fonts?
Google Fonts (formerly Google Web Fonts) is an interactive directory with more than 800 fonts that Google LLC provides for free use. Many of these fonts are published under the SIL Open Font License, while others have been released under the Apache license. Both are free software licenses. This allows us to use them freely without paying license fees.
Why do we use Google Fonts on our website?
With Google Fonts, we can use fonts on our own website and don't have to upload them to our own server. Google Fonts is an important component in keeping the quality of our website high. All Google fonts are automatically optimized for the web and this saves data volume and is a major advantage especially for use with mobile devices. When you visit our site, the low file size ensures a quick load time. Google Fonts are also so-called secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can visually distort texts or entire websites. Thanks to the fast content delivery network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). We therefore use Google Fonts so that we can present our entire online service as beautifully and consistently as possible. According to Article 6 (1) f lit. F GDPR, this already constitutes a “legitimate interest” in the processing of personal data. In this case, “legitimate interest” means both legal and economic or idealistic interests that are recognized by the legal system.
What data is stored by Google?
When you visit our website, the fonts are reloaded via a Google server. This external call transmits data to Google servers. This also allows Google to recognize that you or your IP address is visiting our website. The Google Fonts API was developed to reduce the collection, storage, and use of end user data to what is necessary for efficient delivery of fonts. By the way, API stands for “Application Programming Interface” and serves, among other things, as a data transmitter in the software sector. Google Fonts securely stores CSS and font requests with Google and is therefore protected. Based on the collected usage figures, Google can determine the popularity of the fonts. Google publishes the results on internal analysis sites, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in the Google Fonts BigQuery database. BigQuery is a web service from Google for companies that want to move and analyze large amounts of data. It should be borne in mind, however, that every Google Font request also automatically transfers information such as IP address, language settings, browser screen resolution, browser version and name of the browser to the Google servers. It is not clear whether this data is also stored or is not clearly communicated by Google.
How long and where is the data stored?
Google stores requests for CSS assets on your servers, which are mainly located outside the EU, for one day. This allows us to use the fonts using a Google style sheet. A style sheet is a style sheet that allows you to easily and quickly change the design or font of a website, for example. The font files are stored by Google for one year. Google is thus pursuing the goal of fundamentally improving the loading time of websites. When millions of websites link to the same fonts, they are cached after the first visit and immediately reappear on all other websites visited later. Sometimes Google updates font files to reduce file size, increase language coverage, and improve design.
How can I delete my data or prevent data storage?
The data that Google stores for a day or a year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. To delete this data prematurely, you must contact Google Support at https://support.google.com/?hl=de&tid=311141511. In this case, you can only prevent data storage if you do not visit our site. Unlike other web fonts, Google gives us unrestricted access to all fonts. We can therefore have unlimited access to a sea of fonts and thus get the most out of our website. You can find out more about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=311141511. Although Google addresses privacy-related issues there, it does not contain really detailed information about data storage. It is relatively difficult (almost impossible) to get really precise information from Google about stored data. You can find out which data is generally collected by Google and what this data is used for at:
https://www.google.com/intl/de/policies/privacy/
